Before developing its next strategic plan, the BC SPCA wanted to ensure staff across the province of British Columbia were engaged and listened to through the planning process. The challenge was to find a process that worked for staff in the far north as well as those in the central and south of the province.
We understood that time was a rare commodity for shelter staff who are constantly addressing the needs of animals in care, the local community, and pet lovers. We consulted with the staff efficiently and by being as flexible as possible to work within their timelines. We heard that any engagement with them would need to be designed in a similar way - short, concise, focused and respectful.
Our study helped shape the format and design of the strategic plan by ensuring all staff are consulted in a way that is meaningful and manageable for them. Key milestones will be identified, and the feedback loop of communications would be kept throughout the process.
"Through an extensive series of interviews with internal stakeholders, Maria identified key obstacles and shortcomings in our current structures, and offered practical, evidence-based recommendations for adjustments to improve them." - Geoff Urton, General Manager, Strategy and Innovation BC SPCA